Nike is constantly releasing new sneakers, boots, and other types of footwear monthly. Which is assumed by manysince they’ve been dominating that category for the last 25 years. Unlike the “cashcows” quadrant Nike comes up big in the “stars” quadrant dominating Footwear. According to the Matrix ,which takes data from Nikes revenues in 2017 show that they’re still cash cows for hardware and equipment. In fact in 2014 Nike was almost in the negative for the Hardware/Equipment section until it sold its golf equipment and pattens for $780 million. In the matrix you can see how close Nikes Apparel and Hardware/Equipment are to not generating money in those products. As we can see they have generated money in those categories and produced these products for a small cost. Nike is shown in the cash cows quadrant for Apparel and Hardware/Equipment products. The quadrants are “stars” and “cashcows”. In the matrix analysis we see that Nike shows up in two of quadrants. The image seen above is a BCG Matrix analysis of Nikes products such as footwear, apparel, and equipment compared to ADIDAS. Nike continues to create new products to stay ahead of its rising competitors like: ADIDAS, Under Armor, and Puma. Its seen everywhere from hilarious or controversial commercials, to the NFL where their “swoosh” is seen on all 32 teams jerseys, and even across Lebron James chest, as he is one of the many athletes Nike sponsors. Nike is also endorsed by many other mainstream companies and athletes. Over time Nike has become one of, if not, the most recognizable brands in the world. Nike was founded in 1964 and initially started as a company that made and sold footwear.
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